In our previous post we explained what Content Strategy is, why it’s important and how it ties in with your website design as far as specifying features such as content models, metadata and work flow.
Following on from the previous article, we’re going to delve a little deeper into Social Commerce and look at a couple more aspects of what is set to be online marketing’s next big thing.
There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage with customers.
Lima Bean recently collaborated on an innovative project to produce an interactive digital comic.
Much has been said about content strategy over the last decade or so, but what is it exactly and why has it become so important?
Whilst no stranger to most of the major international markets, internet marketing (a.k.a. online marketing, digital marketing, e-marketing or web marketing), is at long last making a name for itself.
The year 2012 has been a busy one for Lima Bean. While we’ve almost doubled in size (touching 30 now) we’ve barely been able to keep up with all the work.
With internet marketing you have plenty of options and Lima Bean can recommend the best online strategy for you, regardless of your requirements
E-commerce is by no means a new concept, although in South Africa it only truly began to take hold in 2005, when people started adopting ADSL.